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The goal of the Bachelor of Art in Digital Media Art & Design program at King University
is to prepare students to enter the quickly expanding and evolving field of digital
media where you will be expected to be:
Includes a digital-media-specific business course to prepare you to step into the industry from a variety of entry points
To see examples of DMAD student work click here.
The degree focuses specifically on how visual media such as digital photography, videography,
and graphic design are used to promote ideas in the contemporary world of visual language and media communication. Understanding
both the technical and the conceptual processes to produce captivating and affective imagery allows students to enter the
job market through a variety of positions according to the strengths of the individual.
The Digital Media Art & Design program features three concentrations that are each specifically geared to a career in digital media: Photography, Video,
and Graphic Design. Through a uniquely designed progression of courses students become fluent in both conceptual visual language and efficient technical
practices, which build the foundation necessary to compete in an industry that is continually evolving.
Graduates from the Digital Media Art & Design program will be prepared to meet the
following competency outcomes:
To view all required courses for a BA in Digital Media Art & Design click here.
To view all required courses for a Minor in Digital Media Art & Design click here.
For Digital Media Art & Design course descriptions click here.
For more jobs for the DMAD grad, click here.
Students pursuing a major or minor in DMAD are required to have an Apple computer
with Microsoft Office and Adobe Creative Cloud; a DSLR camera with video capabilities
and full manual controls; and a portable external hard drive.
For information about accreditation click here.